Domain authority score5/27/2023 However, many SEOs make use of Domain Authority to sense-check the quality of their inbound links and to understand how these are affecting their own’s site’s SEO health. If anything, they encouraged some negative attempts to “game” Google’s rankings through link acquisition. Google still makes use of some variation of the PR algorithm internally, but its scores are no longer visible to the public and were never particularly helpful. It provides a glimpse into the SEO “strength” of a website, in a similar fashion to the now obsolete PageRank toolbar.
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